Imagine you are the owner of McDonaldʼs.
Question: Whatʼs the truth behind your brand?
If the truth is:
- Your food is not healthy but tastes good.
- Your restaurants look and feel outdated.
- Your brands ethics have been questioned in the past.
But somehow those Big Mac's sell like crazy, It all has to do with a carefully choreographed marketing campaign - simply do not acknowledge the truth that it even exist, continue to lie and soon the public perception gets numb to the lies and then believes the LIE
Read more of the manifesto from Changethis.com
X-posted on Shirazi