Oprah's Pontiac Giveaway

You must have heard Oprah in her show gave away 276 brand new Pontiac's for the 19th anniversary, estimated at almost US$ 8 Million. Though it was donated by GM but it sure did create stir world wide.
For GM the cost was equilavent to almost 50 prime time adverts but even that cannot create a stir as this stint simply has done - almost worth a 300 ads and a massve campaign overnight
Wish I could get on one of those giveaway shows